Last Updated: 21 September 2026
The ASA Group respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how The ASA Group and its relevant subsidiaries and affiliates (“ASA”, “we”, “us” or “our”) collect, use, store and protect personal information when you visit this website, submit an enquiry, request a quotation, communicate with us or use our services.
We process personal information in accordance with applicable data protection and privacy laws, including the Thailand Personal Data Protection Act (PDPA) where applicable.
When you contact us, request a quotation or submit information through our website, we may collect information including:
If you proceed with an air charter or another ASA service, we may need to collect additional information required to arrange or coordinate the requested services.
This may include passenger information, identification or travel documentation and other information required by aircraft operators, airports, aviation authorities, immigration authorities, ground handling providers or other parties involved in delivering the requested service.
We will only request information that is reasonably necessary for the relevant purpose.
When you access our website, certain technical information may be collected automatically, including:
This information may be collected through server logs, cookies and similar technologies.
We may use personal information for purposes including:
Where applicable, we process personal information on appropriate legal grounds, which may include your consent, the performance of a contract or steps taken at your request before entering into a contract, compliance with a legal obligation, and our legitimate business interests.
Where processing is based on consent, you may withdraw your consent at any time, subject to applicable law.
Cookies are small data files stored on your device when you visit a website. They help websites operate correctly and may also provide information about how visitors interact with the website.
Our website may use both session cookies and persistent cookies.
Session cookies generally expire when you close your browser. Persistent cookies may remain on your device for a specified period or until you delete them.
Depending on your cookie preferences, we may use the following categories of cookies:
These cookies are required for the website to operate correctly and may support functions such as security, form submission, cookie preferences and website functionality.
Because these cookies are necessary for the operation of the website, they may not always require consent.
These cookies help us remember preferences and provide enhanced website functionality.
Subject to your consent where required, analytics technologies may be used to understand how visitors use our website.
Information may include pages visited, time spent on the website, traffic sources, device information and interactions with website content.
We use this information to understand website performance and improve our services and content.
Where applicable and subject to your consent, advertising technologies may be used to measure advertising performance, understand whether advertising campaigns generate enquiries and provide more relevant advertising.
These technologies may be provided by third-party advertising and technology providers.
Where required, you can manage non-essential cookies through the cookie consent controls displayed on our website.
You may accept or reject different categories of cookies and can change your preferences where the functionality is available.
You can also configure your browser to block, restrict or delete cookies. Disabling certain cookies may affect some website functionality.
We may use third-party services to operate, maintain, analyse and market our website.
Depending on the services enabled and your consent preferences, these may include website hosting providers, analytics platforms, advertising platforms, email systems, customer relationship management systems and other technology providers.
These providers may process certain information on our behalf or, in some circumstances, as independent data controllers under their own privacy policies.
We do not sell your personal information.
We may share personal information where reasonably necessary with:
For charter enquiries and bookings, relevant personal and itinerary information may need to be provided to third-party aircraft operators and other service providers so that they can assess availability, provide quotations and deliver the requested services.
We require service providers processing personal information on our behalf to handle that information appropriately and only for authorised purposes.
The ASA Group operates internationally, and private aviation services frequently involve multiple countries.
As a result, personal information may be transferred to or processed in countries outside the country in which it was originally collected.
This may include transfers between ASA offices, aircraft operators, aviation service providers, airports and technology providers.
Where required by applicable law, we take appropriate measures to protect personal information when it is transferred internationally.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining appropriate business records and meeting legal, accounting, regulatory or contractual requirements.
Different types of information may therefore be retained for different periods.
When personal information is no longer reasonably required, we will take appropriate steps to delete, anonymise or securely dispose of it, subject to applicable legal requirements.
The ASA Group takes reasonable technical and organisational measures designed to protect personal information against:
These measures may include access controls, secure servers, encryption, system monitoring and appropriate internal procedures.
However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.
Depending on your location and applicable privacy legislation, you may have rights concerning your personal information, including the right to:
These rights may be subject to limitations and exceptions under applicable law.
To exercise your privacy rights or ask a question about how your personal information is handled, please contact The ASA Group through our Contact Us page or contact the relevant ASA office listed on our website.
We may need to verify your identity before processing certain privacy requests.
Where permitted by law, we may send information about ASA services that we believe may be relevant to you.
Where consent is required, marketing communications will only be sent after obtaining the appropriate consent.
You may unsubscribe from marketing communications at any time by using the unsubscribe option contained in the communication or by contacting us.
Withdrawing from marketing communications does not prevent us from sending communications necessary to respond to an enquiry, administer a booking or provide contracted services.
Our website may contain links to websites operated by third parties.
The ASA Group is not responsible for the privacy practices, security or content of third-party websites. We encourage you to review the privacy policy of any external website before providing personal information.
The ASA Group may review and update this Privacy Policy periodically to reflect changes to our website, services, technology, business operations or applicable legal requirements.
When this policy is updated, the revised version will be published on this website and the Last Updated date at the top of this page will be changed accordingly.
We encourage visitors to review this Privacy Policy periodically.
If you have questions about this Privacy Policy, the personal information we hold about you or how your information is processed, please contact The ASA Group through our Contact Us page or contact the relevant ASA office listed on our website.
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